You have become a patron of the arts and didn't even know it
A new era for creators where the value of your time translates beyond membership into ownership
Culture is changing. Patronage is no longer something that only rich people do with artists in France like Dorian Gray. The models of the web are changing and are developing towards a Community 3.0 trend in a very clear way.
We have gone from being totally passive spectators to media such as television, radio, and magazines, to being more active consumers within social networks. We have been gradually winning power as technology has evolved and now we are at a point where we are not just fans.
We have become active members of communities, where we can stand out, if we want to, and be known and relevant. Nowadays you can finance, support, and decide much more actively what you want to make more valuable. For this, you pay with the most valuable thing you can own, your time.
Welcome to the creator-ownership economy
How is this change occurring and what is causing this trend?
Well, firstly because of social networks, which have many good things and also many bad things. I think you will feel the same when I say that the system that social networks play with, is absolutely obsolete in today's world.
As a content creator, I've noticed that creators and users are evolving much faster than the platforms are. And if they don't get their act together they are not going to be able to provide the measures, both economically and technologically, to professionalize and value our work, our content, and our time.
This will cause a large migration of users to the platforms that are capable of doing so, platforms that are constantly evolving and growing. Did someone mention DAOs and Web 3.0 again?
Social media platforms like Twitter, Instagram, and TikTok have a 100% conversion rate-they don’t share any revenue with creators at all! This is good for them but bad for users.
The current mainstream model is an inverted pyramid, where many create and share, but only a few get rich. We think it would be great not only to turn the pyramid upside down but to send it in a rocket to the sun.
You pay with minutes
In the new paradigm, the ‘user’ (or should we say member…?) is being asked to be more and more involved but is also being rewarded for this. Groups are becoming more and more specialised, with passionate communities on different topics being forged. We can see this with platforms such as those that were pioneering at the time like Patreon and Twitch, but which now seem like the most normal thing in the world.
A few years ago it seemed crazy to pay for streaming content, and that's where Netflix came from.
Creator-market fit is the union between content creation, audience, and business model.
What if you could make these groups grow with your own work, from the beginning?
One of the things I like most about becoming a member of these communities is that the growth is always parallel. So one of the secrets to success (which in my opinion is no secret) is that if the community members win, you win. There is no cheating. If they get value for their work, your community will have more value and your project will grow.
Wanting to own what we create using our time and skills, I think, is not too crazy.
It's a bit like when you talk to people about sustainability or developing models or companies that help not to destroy the planet.
In the case of Pozzle Planet, to us it's a pretty obvious…since we're going to be working hard anyway to get a project off the ground, and you are going to get out of bed and go out on the street and be the best you can be, right - then why not do it as part of a community that tries to improve the world at the same time?
For example, if I have to use toilet paper, I'd better buy a sustainable one, right? Many times it’s not altruism, it's just common sense.
It’s those things that are apparently only evident to a certain group of people…we can leverage the DAO's membership model to solve the problem of ownership as well as giving value to content and consequently generate one more way to get what we all feel lazy about but at the same time, we need to live: MONEY (and to buy sustainable toilet paper).
Creators will accelerate the development of Web 3.0 because we just want to be paid so that we can engage in creation full-time. Once content capturers release us, more ways to make money will drown our creative brains. I can not wait anymore.
Be what you want to be
Right now we are at a point where there is so much user involvement and content specialisation that we have found ourselves creating all kinds of experiences.
Making every step the user takes worthwhile, making them live it as if it is an adventure, making them become passionate about our world. Much more than a fan.
How ironic it is, that a medium like the Internet, something global, that can reach everyone and seemed totally massified precisely because of this, is developing the most personalised consumer journeys in history.
And this is where a lot of examples of different methodologies come in to create your own perfect member ecosystem.
If you want to see an onboarding that is cool I recommend The Krause House, a community of basketball fans with a goal to collectively own and govern an NBA franchise.
The process is very simple, it literally takes 3 minutes. First, they ask for your details, the usual, and then they want to know about you and your skills. Then they automatically explain how their work methodology works, in this case, they are divided into seasons that end after a few months. Once the season is over, they vote for the "best players" among all the members. And right after that, we see a list of the projects that are being carried out this season. A team is in charge of each of these projects.
The best thing is that you can also go on your own, you doesn't have to belong to any specific group, you can flow through the platform. And this gives a huge advantage because it allows people to collaborate as they want. Get involved as much as you want.
What if I want to be a leader?
Well, you just have to become active and keep a number of things in mind to be successful in this context. On the one hand be aware that your main mission as a leader is to guide all the members, do not lose focus with this.
You are the one who must always have a clear vision of what the ultimate goal is of the whole team. And on the other hand, many people do not know that the word ‘leader’ comes from an ally, so a true leader is the one who accompanies their team in its growth, the one who supports them, trusts them, and gives them value.
You don't have to chase people to get everyone on the same journey, they can explore the platform and find new ways to engage. You just have to be a compass, whom they can consult from time to time so they don't lose their reference, their north.
So as a goodbye message, whether you want to get deeply involved and become a leader or instead explore hundreds of communities, you will surely find your place in this universe. You can start by trying Pozzle Planet, where we will be happy to have you for whatever you want.